On November 29, the Eslite's flagship city, first "live Suzhou" officially opened. Eve, surging Vice Chairman Wu 旻jie received the news in an interview. It may be hard to imagine this gray, no makeup, without accessories and has a little girl sweet voice of woman, is now in charge of thousands of people, responsible for new Suzhou Eslite store size matters in charge.
No matter what the problem, Wu 旻jie will say "understand", and then slowly answered. Answer Eslite founder Wu Ching-she has mentioned more than once. But the funny thing is, she'd say "Wu" and "our Director", "boss", but no one said "my father."
The Libra new masters might be emotional. "Did you know? "" Can you imagine that? "When it comes to planning, she unconsciously many gestures, revealing two dimples, eyes shining. United States observation Pope s visit why shaken
But she may have been rational. Such as specific to each of the questions, she would habitually divided into points, according to a logical answer. For example when "Eslite Suzhou" light on the 72 large steps in front of Wu 旻jie all lit for the first time, her reaction is not moved or excited, but a straight face asked, "How is the speed of light", "why did the light white not yellow."
"We talked about business, there may be a lot of changes. But the original intention, we haven't changed. "
Wu 旻jie from an interview with this paper for journalists surging Luo Xin
Talk about "not just" Bookstore: for Eslite to live
In Taiwan, Wu 旻jie pick up is not "kicked up a bit of a ruckus." Many people said the new masters are "tough", after the appointment of the new charge, Eslite business market movements more obvious. Xinyi flagship store next to the opening at the Taipei 101 building, even by some people as "Eslite aliasing", "not just bookstores."
"In fact, when our boss when Shi Kaicheng, his ideal was not a pure Bookstore, he wanted to open a beauty shop. "Wu 旻jie recalled in 1988 had a heart operation, Wu Ching decided to open a bookstore of including high-end design products around the world," he had had some wealth, and illness, wants to do a meaningful thing. So it begins with doing, without regard to operating, do not think of the future. At that time he wanted to, first lost in three to five years. "
However, Wu Ching-thought is, this one is 15 years. "He began to sell, sell, borrow money. He does not value money. But when you will take, will owe when is not the same. "Surging Wu 旻jie told the news, if only to start a shop or site remote, can also be capricious, but insisted on opening stores in prime locations in cities," it would need the ability to compete, we need scientific business. "
How to operate? Wu 旻jie bitterly said, "you have to sell books to the accumulated funds, decoration, raise a coworker, the Bookstore is no way. "In her first time, she asked Wu Ching-you, why not just open a bookstore, also want to open the Mall? She didn't get an answer at that time, until he started to manage, she found that he should spend time on complex management.
"Eslite Suzhou" is located in the industrial area, 8th month lang Street 2, 3/f, the total area is 56000 square meters, including bookstores almost 15000 square meters.
"One important reason is that even if I spend all of our time in a bookstore, then chopping up publishing house price, author royalty has seldom, from where we can no longer find. But if I spend time at the Mall, we had the opportunity to break through the Mall model find way to profit, you can allow bookstores to better live. "Wu 旻jie said.
"When doing the Suzhou Eslite, a lot of people questioned whether we are real-estate developers. It's hard for me to tell them, the sales we can catch up with construction ' Suzhou Eslite life ' costs. "She told the surging news admits he looks forward to the House can be sold out. "The advantage of this is to own property, I don't have to worry about funding, operational flexibility and more likely. "
She firmly believes that if you want honesty in all core areas of the city "live", and she and the main focus of the management team must be in operation mode.
Eslite Mexican coffee Blackpages Cafe restaurant, quite poetic.
Talk about "honest materials" Bookstore: encourage replication
In fact, present similar Eslite "hybrid operation" city, bookstore and more. Many bookshops in addition to selling books, also own cafe, creative products, will also hold seminars or exhibitions. But even so, many people are Wu Ching-the phrase "simple opened a bookstore, Eslite is difficult to open a" deep impression.
Eslite settled in the Mainland, Wu 旻jie is worried about competing? Eslite also is the legend of "do not copy"?
"Copying or imitation is the norm. As Mr Wu, he is also a copy, his copy of your brain imagining. "In this regard, Wu 旻jie said he often joked that Eslite is no model, it is the founder of pure indulgence.
"I also think that copying is no big deal. I just hope not to do surface copies. "Surging Wu 旻jie told news, internalization of the copies such as" the insistence on the spirit of place ", such as" on the selection and promotion of cultural and creative. " "If you can jump off the surface to replicate, I think someone could make something more exciting than the Eslite. If internalization of Eslite was created after, that is the biggest compliment to us. "
"If people are willing to internalize Eslite should be encouraged. But the surface of things, for example, I have a big wall of books, photograph is beautiful, then what? What is the relationship with most people? "Wu 旻jie said after real's Bookstore is your own bookstore, has its own influence.
Hand experience have been incorporated into the Eslite bookstore.
Talk about taking over Eslite: live up to the people, do not owe people
Wu 旻jie recent book is Japan famous architect Kengo Kuma's architect of the run. In the foreword, Kengo Kuma said it was important not to create a masterpieces, I just want to make the future generations will not burden and interference of the construction. "He wanted to be, I am here to build a building, will make people around you feel happy? Can really make people happy? "
"And I think, really make people around us happy? "Surging Wu 旻jie told the news when she saw the architect says," do not expect their own architecture received praise, but for cities of the future ", the mind is very touching. "I used to always think about how not to lose people's praise of the Eslite, but I'm now thinking about how to make the people happy. "
1989 love ring first Eslite in Taipei at the beginning of Wu Ching called "God's gift to his best," Wu 旻jie was only 10 years old. As the founder of Eslite's daughter, Wu 旻jie loved reading, studied at the Department of English, billed as "little Princess", is the carefree ... ... However, in 2007, without any background in business management, she abandoned plans to study abroad, take over management responsibility of the Eslite.
From the North entrance, you will be an up to 18 meters, 6 meters in width 72 large steps.
"It's not so hard, who was placed on it, will have their own way of life. I'm pretty normal. "Today said the next big, Wu 旻jie festivities.
"But I will have breath. Because a lot of people helped us boss, he owes too many favors. I wish I could have. "Surging Wu 旻jie told the news," I wish I could show them, they help us boss, no fault. They look sincere product, not wrong. I can do for our boss, Eslite ' live up to the people, do not owe people ', not to let each other down. "
Today, Wu 旻jie for Eslite to each employee taking into account. "I hope sincere product development Associates, would think he is right. He came, he could ensure smooth road ahead is diverse. "
Came to the city, and Eslite development pressures in the future, "anyway, no matter what you think, the pressure will not be less because you want to, instead of more. You to do something you could do, Lu went on. "
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