The extremely creative director of Adidas reimagines an antique pair of kicks.
July 15, 2014 9: 00 AM | because of Alex Hawgood
More than four dozens of years since its launch in 1973, each of our Adidas Stan Smith, a nondescript tennis shoe named after the two-time Grand Slam singles champion, has been chosen as the footwear of choice for some stylish vigor players. Marc Jacobs iPad mini case has dress in the sneakers religiously since fast days as a pudgy, pony-tailed indie-nerd; Céline's Phoebe Philo sported manboobs at her spring 2011 express to; and this past February, Pharrell Williams made headlines in Stan Smiths hand-painted with the words i dunno.
"The shoe is a designer most favorite, " says Dirk Schönberger, each of our creative director of Adidas's sportswear divisions. "I don't think that is very much something you can influence. " All the same, Schönberger, a 48-year-old German originaire who designed an eponymous labeled for 10 years and was the creative representative of the European brand Joop! earlier to joining Adidas in 2010, has the are actually instincts to know how to tickle your feet of industry tastemakers. This past Present cards, he decided to re-release the Lewis Smith, which had been off the racks for some time, to the glee of authors and street-style icons. And Schönberger is keen to see not just where did they wear Stan Smiths but also where did they might reimagine them. For drop, he will continue his partnership complete with Raf Simons, who last year developed a series of Adidas running shoes in bad color combinations, and will introduce t new versions of the Stan Brenard perforated with Simons's "R" name. "Raf grew up with these shoes, just like I actually did, " Schönberger says. "He offers an emotional connection to the brand. "
A fresh feeling that has touched the bottom part of musicians as well. Williams, does not recently signed with Adidas features a collection with the brand in the works hard, wore Swarovski-crystal-encrusted Stan Smiths on top of a taping of Saturday Night Are now living in April. But it's Kanye Western who is most likely to trigger a major stampede. There is so much anticipation related the upcoming release of a associated with Stan Smiths reconfigured by the media-friendly rapper that street-wear blogs already have begun posting speculative renderings pointing to what they might look like. Says Schönberger, "It's partnerships like these that carry me continuously learning. "
There is another article about marc by Marc Jacobs iPad mini case, visit here.
No comments:
Post a Comment