ART AND COMMERCE: McQ This sort of has collaborated with Central And also Martins-trained artist Ophelia Finke to develop its spring 2015 campaign.
Within the series of images, the German-born, London-based artist put together an installation the evokes a quarry or a fantastic artist's studio, with models As well as Sharp and Sunniva Wahl installed statue-like amidst the installation wearing McQ's spring designs, as Finke on top of that her assistants work with a collection of elements around the models. Photographer Laurence Ellis shot the images of the installation — called "Carrara, " in reference to usually the marble quarries found in the Greek town — with the campaign developed by Karen Langley.
"Alexander Mcqueen iPhone case was the reason I applied to report at Saint Martins and I are a long-term fan of the house, and was delighted to work on this payment, " said Finke. "I as you collections from both McQ on top of that McQueen create new 'worlds' the their wearers inhabit, exactly as We do. "
The idea for the campaign became out of an Instagram takeover marketing campaign that McQ staged last year, every time Finke was one of the young creatives to put her stamp on McQ's Instagram account. The artist, and graduated with a BA in artwork from Central Saint Martins in 2010, has had her installations — in which incorporate objects such as tires, coats on top of that Styrofoam objects — shown every London's ICA gallery, as part of the "Bloomberg New Contemporaries" exhibition in 2013.
The campaign will break in usually the March issues of titles among them Elle U. K. and Hk, Love, Another Man, Dazed on top of that i–D.
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