WWD reported that J. Double is planning to open it's 4 . London outpost in Sloane Courtyard. The 4, 500 square-foot stash will open its doors by September with Tiffany & Company., Kate Spade iPhone 6, Smythson and Audemars as neighbors.
This new store would feature something brand new for the superstore - a vertical "living park. " J. Crew is teaming up with Buglife, a charity to get a conservation of bees and other discrepancies. The living garden consisting of 3, 000 plants of 81 forms will cover the building's exterior in order to attract bees and help pollination.
Jenna Lyons, J. Crew Business Inc. 's president and chief creative director said she appears to be very impacted by a recent piece over "60 Minutes" about the dying bee populations. "I was incredibly shaken by it, " she said but also felt this was the perfect opportunity to try up with Buglife.
Lyons admitted an company had not initially planned on rising with another store so effectively but the space became available. "Sloane Courtyard was on our radar as an locale that we liked, and the space chose available more quickly than anticipated, lunch break she said.
The Sloane Courtyard store will house the best among the men's and women's collections, like cashmere and Ludlow, handbags, spares and collaborations.
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